Wei Wei, the president of Weiji: "Running the Internet Medical Orthopaedic Track with "New Medical"

Ningxia Yinchuan has become a "blessed land" for many Internet medical companies. In March last year, “bearing” was the “famous name” of China’s largest “Internet + Medical” industrial base. In early August this year, the National Health and Health Commission approved Ningxia as China’s first “Internet + Medical Health” demonstration province.

What excites the president of Weizhi, Hao Hao, is that the existence of Yinchuan has built a "stage" for Weizhi Internet medical services. The first to open the Internet hospital service model, establish a health medical big data application research center, the online Yinchuan Internet hospital supervision platform and the ongoing data connectivity and medical insurance connectivity in the three counties of Yinchuan three districts, including the doctors Many Internet medical companies within the company have taken the "foundation" of the "Internet + medical" stage.

In March 2017, Weiji Internet Orthopaedic Hospital officially entered the Yinchuan Smart Internet Hospital Base; in July 2018, the medical hospital under the medical line - the Northwest Center of Yinchuan Weiji Internet Orthopaedic Hospital (hereinafter referred to as the Northwest Center of Medical Orthopaedics) and The Northwest Training Base of Medical Orthopaedics was officially opened in the First People's Hospital of Yinchuan City. Through the way of the underground hospital under the floor line, the doctors only construct a closed loop of online and offline diagnosis and treatment.

In fact, as early as before, the industry has reached a consensus: the Internet medical road on the pure line has nowhere to go and must go offline. But so far, there are still very few Internet medical players who have opened up online and offline medical treatment through cooperation and self-built physical hospitals.

For Hao Wei, the Northwest Center of the Department of Medical Orthopaedics is an opportunity for doctors to play the Internet medical service “Wang Blast” under the “new medical” mode.

After “running” the orthopedic track, the doctor decided to deepen the service with “new medical care”.

What is "new medical care"? “New Health” was originally derived from the concept of “new retail” in the retail industry. In the medical profession, investors and companies have different definitions of “new medical care”. Some investors have said that from the perspective of investment, all new technologies, new models, and new forms of medical care can be called new medical care.

The difference with the "new retail" format is that the emergence of "new medical" has to start from the emergence of the role of "Internet." Around 2010, the Internet medical army flooded into the entrepreneurial circle, registration, online consultation, remote consultation, doctor community, health management, etc., "killed a lot", killing the traditional medical industry is caught off guard. In 2013, Liu Wei, the founder of Weizhi, began to try to be an online education platform for orthopaedic surgeons. In less than four years, the national orthopaedic surgeon has been “taken” by 80%, and the registered orthopaedic medical staff of the medical platform reached 150,000. Yu Ming.

However, how Internet medical care is realized or landed is the "death hole" of the previous generation of Internet medical companies. Only doctors have always believed that only online services and doctors are not enough, not the company's vision. While many Internet medical companies are still groping, the doctors have begun to embark on the Internet hospital model of connecting patients, doctors and offline hospitals, and have gone out of their own D- and C-markets. "Orthopaedics is a highly standardized discipline, and 80%-90% of orthopedic diseases can be diagnosed through imaging and symptoms." Hao said that both technology and the Internet can provide orthopedic surgeons, both now and in the future. Unlimited development space, which is why the doctors choose the orthopedic specialist Internet hospital to carry out the road on the road of “connection”.

For the current Internet medical companies have become "known" to create a "closed loop of the industry chain." Hao Wei believes that this closed loop must rely on the driving of big data, artificial intelligence and other technologies to link multiple roles of patients, doctors, hospitals, equipment and drug manufacturers, as well as the full range of payment parties such as medical insurance and commercial insurance. Throughout the medical industry, because the segmentation in this closed loop is far more than this, any lack of links will have a huge impact on the overall model, so these players are still on the ice.

With the continuous upgrading of IT technology and emerging artificial intelligence technology and the industry's landing, medical data has been greatly developed in both quality and quantity. At the same time, there are more possibilities in the application layer. "This is the foundation of the realization of 'new medical care.'" Hao Hao told Yiou Health.

“Taking the patient experience as the goal, based on the empowered doctors, the new technology-driven multi-medical closed-loop platform will eventually realize the reshaping of the value chain and the ecological transformation.” This is Hao Hao's definition of “new medical care”. What is supported in this ecology is the initial intention of many Internet companies, including Weizhi, to improve the patient experience, reduce the cost of medical treatment, and improve the value of health care providers.

Internet medical care has been playing for a decade, and it has already played a certain educational role in the market. The Internet medical companies that have died are not dead to be meaningless, they become the nutrients of follow-up runners.

The current hot Internet hospital is more like an "export."

Do Internet medical services like "box horse fresh"

"Do you say that box horse fresh is a supermarket? It must first have a supermarket, but it is not a business logic in its bones and traditional supermarkets." Hao Hao used the new retail to represent "box horse fresh" analogy "new medical."

However, she is less inclined to use "Internet hospitals" to define the layout of medical services. "In fact, we don't really want to talk about the 'online + offline' in the strict sense. Medical services should be the integration and inheritance of online and offline without boundaries." The Northwest Center of Medical Orthopaedics is the closed loop of medical services. Model, offline hospital is not only an auxiliary undertaking of Internet hospitals. On the contrary, Weizhi will introduce the highest international standard management system in the Northwest Center, open up the underlying data chain, develop standardized medical treatment procedures, and build a new doctor practice model and patient experience. mode. This is the "Yinchuan model" that only doctors want to explore together with Yinchuan City.

In addition to the offline cooperation center that has been established in Yinchuan, the medical system of the offline medical entity orthopedic hospital also includes several models of flagship hospitals, standard hospitals, day surgery centers and clinics. Hao Hao introduced that the flagship hospital will be the core of the national hospital network, and create an “experience store” integrating production, education and research in Beijing and Shanghai, with international level medical level and patient experience; considering self-built hospitals and clinics from scratch. The investment and time, standard hospitals are more in the form of capital cooperation, this type includes orthopedic specialist hospitals and day surgery centers, shouldering the core medical treatment and surgical tasks in the region, only medical output information system, management The system and medical resources are operated in a way; the clinic and the above three forms complement each other. Only doctors will build 4-5 satellite clinics around the hospital. The clinic provides medical treatment and even simple day surgery to provide patients with more convenient and available. service.

"Insurance and data to fill the gap in the closed loop." Many Internet medical companies have been experimenting with emerging service models based on the Internet for many years, and have begun to extend the scope of services to pharmaceuticals, equipment supply chains and even commercial insurance services.

The core of hospital management adhered to by the doctor is to reduce the cost under the premise of ensuring the quality, so that the orthopedic surgery that originally required 70,000 yuan was reduced to 50,000 yuan, and the hospitalization period that the patient originally needed 14 days was shortened to 5 days. To achieve this, in addition to the innovation of hospital operation management strategy, opening up the supply chain and insurance links of the drug is an indispensable step. At present, Weiji has initially tried in the payment of single-species diseases of orthopedics. Under the joint efforts of the Health and Family Planning Commission, the use of information management platform and supply chain transformation has achieved the results of substantial control fees.

After completing the pit, the final of the Internet medical treatment has just begun.

“The medical ecological chain will be reconstructed.” At the end of the day, Hao Hao was a little excited. “In the past, patients were going to a 'hospital', a house, a doctor. Now, patients can be directly at home. The community hospital did the check, then communicated with the doctor online, and if necessary, went to the offline hospital for treatment or surgery."

The Internet medical service model has gone for several years, and no company has dared to pat the chest and said it has been done. The reason may be that there are too many pits: the comprehensive talents with medical and management are too scarce, and the problems of China Unicom's doctors and patients and national big data are still not solved. Most Internet medical companies are still "making money and losing money."

And these up-and-coming talents are filling in the pits of the front waves. Fortunately, driven by the gradual loosening of policies and the maturity of market education, the roads and directions ahead are more clear than ever. Hao Hao knows very well that this is a protracted war that can't make quick money, but she is still very confident in the ultimate victory of the doctors who got the orthopedics "FAST PASS".

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