Online ordering should be a win-win mode as soon as possible

The Ministry of Commerce held a regular press conference and a spokesperson said at the meeting that the Ministry of Commerce will continue to accelerate the transformation of the catering industry and promote the healthy and orderly development of the catering industry. Specific measures include the development of group meals, online ordering, semi-finished meals and takeaways in various forms of food and beverage services; accelerating the establishment of catering products and service standards; improving the industry self-discipline mechanism to improve the level of industry standardization; establishing an open, fair and just market competition environment Wait. Some people in the industry believe that catering O2O will receive a policy dividend.

Group meals, online ordering, etc. have become the most popular catering services in the city. Especially in large and medium-sized cities, online ordering has won praise from more and more white-collar workers for its inexpensive reputation. However, behind a prosperous landscape, it must also be noted that the reason why Internet ordering is cheap is largely because there are companies or venture capital companies that “pay” money. At the stage of promoting new services and accumulating users, the means to save money for subsidies can be understood, but it is worth pondering that once the subsidies are cancelled, online ordering can continue to ensure high quality and low price? If the offer is cancelled, will the user's demand drastically decrease?

O2O brings offline catering and the Internet together, which indeed provides opportunities for the development and transformation of traditional catering. For example, the most obvious benefit is the reduction of promotion costs, the ability to track consumer preferences at any time, and provide targeted services. However, as far as the catering industry is concerned, the Internet can only play a channel function. It cannot produce products on its own. Consumers ultimately care whether the things they eat are inexpensive or not. Therefore, the basis for supporting the long-term healthy development of the catering industry is still online, whether catering enterprises can achieve a win-win situation with consumers.

The exploration of the catering O2O service form and the transformation of the catering industry, under an open market environment, the enterprise itself will have enough incentives to advance, but in fact it does not require the government to give too much policy dividend. The government’s best support for the catering industry is not to intervene to promote a specific catering service, but to defend the basic market order, create a fair competitive environment, and further reduce the tax burden on the catering industry. This is real. dividend".

At the local two sessions at the beginning of the year, Liu Weijia, a member of the Guangzhou Municipal People's Political Consultative Conference, has listed data. Guangdong catering companies generally assumed 50 taxes and fees, including 13 taxes, 6 social security funds, 29 administrative fees, and 29 government-designated project fees. All taxes and fees account for 12.5% ​​of the company's total revenue. Even if O2O can reduce some costs compared to traditional enterprises, and can expand users' small profits and quick sales, the tax burden does not diminish. The pressure on catering companies has always existed.

Accelerating the development of the "new economy" was first written into this year's government work report. Catering O2O is naturally an important part of the new economy. To promote its development cannot ignore the “old problems” of reducing taxes. The government work report also pointed out that this year will “ensure that all industries’ tax burdens will only decrease if they do not increase.” In the area of ​​catering that directly affects the people’s livelihood, vigorously promoting tax cuts is the most direct policy dividend. When companies do not rely on saving money, but by reducing costs and enhancing services to achieve high quality and low prices, they can be more durable and give consumers more confidence.