The Putian Industrial Science and Technology Park, located at No. 5, Jiangtai Road, Chaoyang District, has a history of more than 75 years. There are still many former Soviet aid buildings in the park, with trees and a simple style. But now there are many innovative companies, one of which has a vision for a mobile platform that builds professional information services between patients and healthcare organizations. This company is Beijing Zhongpuda Co., Ltd. (hereinafter referred to as “Zhongpudaâ€).
Founded in 2008, Zhongpuda has entered the mobile medical industry since 2014. The business has been used in nearly 20 provinces and nearly 300 hospitals in five regions of East China, South China, North China, Southwest China and Northwest China. Its growth rate is particularly dazzling in the days when mobile medicine has entered a period of confusion.
On June 21, 2016, Zhongpuda was successfully listed on the New Third Board and became the first share of the domestic “mobile medical operation serviceâ€. Lan Yunfeng, the chairman of Zhongpuda, has the same style, low-key, calm and logical rigor as the company. He has supported various opinions and cases.
Mobile medical care should take the road of specialization and then popularization
Lan Yunfeng believes that the prospect of mobile medical care is broad, and the root cause is that the majority of patients have real rigid needs. Although there are a lot of practitioners at present, it is not good. There are two main reasons: First, most of the employees have not yet been able to create or integrate core value resources. Second, the pace of development of the enterprises does not match the pace of development of the industry, and there is a mismatch between time and order.
"Mobile medical care should be professional and then popular." Lan Yunfeng said that mobile medical should first be "medical + Internet", so that medical institutions can be applied first, so that patients can experience and feel in the services of medical institutions. Then, through "Internet + medical" to enrich the application and enhance the patient experience. This is the point where patients are willing to take the initiative to accept mobile medical services.
Lan Yunfeng said that mobile medical should be developed in four stages: first, let the data in the hospital move effectively; second, let the data in the hospital move safely; third, let the data information be used in professional institutions. Fourth, let the data information of the derivative business move back.
Lan Yunfeng believes that mobile medical care must first allow medical personnel in medical institutions to use mobile application products first, while ensuring the security of medical data. "Mobile medical care must first serve the medical institutions, and patients can enjoy valuable mobile medical services."
However, Lan Yunfeng also said that it cannot be moved for mobile purposes. For example, the hospital is required to interconnect the internal network data information with the public network. For the sake of data security, hospitals must be resistant and irresponsible. "It is necessary to deeply intervene in the business processes of medical institutions through mobile applications that can effectively improve the business and management level of medical institutions and improve work efficiency, so that mobile applications become necessary daily work tools for medical staff of medical institutions, and medical information can be effectively moved. ".
The second step is how to make the data information in the hospital move safely and create value extension?
Lan Yunfeng believes that when medical information is moved out, it can “realize the sharing of resources between small hospitals or community hospitals and large hospitals, and realize the coverage of large hospital resources to a larger area.†However, data information cannot be directly transferred through the public network and is not safe. It is best to connect to the regional health application integration platform built by the Health Planning Commission for private network access, and form a large private network inside and outside the hospital to ensure information security. At present, the more suitable network technology is the mobile private network technology of telecom operators.
The Arterial Network learned that the main members of the Zhongpuda team were born in China Putian and have more than 15 years of experience in the field of communication. For the characteristics of mobile medical data transmission, it is proposed to use 4G private network technology to support, first to solve the medical institutions. The huge cost of self-built mobile local area network, the second is to improve the security of data information, the third is to expand the area covered by data information, making the extension of medical resources possible, and the fourth is to reduce the operation and maintenance pressure of the hospital.
The third step, where does the data information fall?
Lan Yunfeng believes that data information should first be placed in the lower level units of community hospitals or medical associations, so that patients can experience the convenience of professional information services and graded diagnosis and treatment, thereby enhancing the acceptance of mobile medical services. "The current regional health application integration platform mainly focuses on residents' health records and follow-up functions, and lacks cloud applications for patients. This is a better intervention point for mobile medical companies."
The fourth step, how to make the data information of the derivative business move back?
First of all, the community hospital or the lower unit of the medical association needs to send the patient's medical and medical information back to the big hospital, providing data information support for the patient's return and referral. Secondly, through the “cloud medical care†platform, it can load rich mobile cloud applications, and at the same time support the private network access of various mobile medical terminals, and the generated data can be used as a reference for research and diagnosis of medical institutions.
Lan Yunfeng said that based on the maturity of the above four links, Internet + medical care will have a flourishing foundation and bring more direct convenience and effectiveness to patients.
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