The wind has changed, the early realization is born
Different from the previous temperament, this year's series of theme forums on Internet medical treatment , "reflection", "waiting" and "adjustment" became the theme. At the reMED conference that ended not long ago, “subversion†was never dare to mention, so “reconstructing the medical ecology†became the theme of the conference. Liu Qian, founder of the Unicorn Studio, described Internet medical care in 2016 with “cleaning up the float and waiting to be liftedâ€.
Float can only be oscillated out, and it can only wait for it to rise, as Huawei's Yu Chengdong predicted: "Most of China's mobile phone companies will be eliminated in the brutal market competition. In the next three to five years, Huawei must be global. One of the two or three mobile phone manufacturers that can survive in the market. "What kind of Internet medical project can be the last one to survive?
The field of chronic disease management represented by diabetes may be one of them. Accelerate cooperation with hardware suppliers, focus on the offline services that focus on the grassroots level, and actively seek to buy a single party to become the focus of the recent layout of many chronic disease management platforms.
Hardware and software combination
Different from the KPI based on the Internet platform, Feng Yanfei, the founder of the diabetes management platform, said that this year, the micro sugar will mainly focus on two things. The first is to achieve a better combination of hardware and software. The second is to build a diabetes service center offline.
Previously, Feng Yanfei said in an interview with the media that many hardware products are still not mature enough, so the micro sugar selection starts from the software, starts from the hospital, and starts from a single disease. However, at the reMED conference in the middle of this month, Feng Yanfei’s speech repeatedly mentioned “upgrade†and “reconstructionâ€.
Indeed, after the launch of the Sugar Doctor Smart Blood Glucometer in Tencent in 2015, the combination of hardware and software in the diabetes field is no longer a novelty. In 2015, medical device giant Medtronic was also involved in the C-round financing of the blood glucose management platform Glooko for $16.5 million.
Micro-sugar will select and select three types of home medical devices that are important for diabetes management to combine software and hardware. They are fingertip blood glucose meters, insulin pumps and a dynamic blood glucose monitoring device.
In May of this year, Micro Sugar announced that it has joined hands with Medtronic to develop strategic cooperation around insulin pump therapy in the field of diabetes mobile medicine . Unlike many strategic agreements that signed the agreement on “no endâ€, the micro-sugar soon landed the cooperation. Micro Sugar launched a “Pumping Life†program. The service includes a one-year trainer, doctor, and nursing staff to guide the follow-up service; at the same time, the user will be issued a diagnosis report of diabetes complications and complications. In view of the high price of insulin pumps, the micro-sugar platform also provides 12/24 financial instalment payment for insulin pumps and packaging services for insulin pump consumables, while existing users of Medtronic insulin pumps can be used on mobile devices such as mobile phones. The micro-sugar client gets the knowledge of teaching.
Micro Sugar CMO Wang Wei acknowledged that for a startup, providing similar financial services requires no small risk.
Service goes offline
In August of this year, the micro-sugar offline service center will open in Shanghai, and the offline center in Beijing will follow up. Feng Yanfei confirmed to the health reporter that the two service centers will also apply for a clinic license. Internet-based chronic disease management, taking the light asset route of light and fast, why should we get involved in such heavy assets as offline service centers?
This is probably related to the increasing desire of the Internet chronic disease management platform to charge for services. Taking micro-sugar as an example, recently launched a “Worry-free Sugar Serviceâ€, which is priced at 1798 yuan, and claims to provide 14 hours of daily health management team online consultation, 54 times of sugar control report and other services throughout the year. The idea of ​​micro-sugar is that for complications of diabetes, such as fundus filming and diabetic foot, even if frequent monitoring is not required, at least one comprehensive examination should be conducted a year, and a complication test report is provided. If you want to complete in one stop, you will undoubtedly need more and more offline physical networks to support. Feng Yanfei believes that more than 300 such offline service centers nationwide need to meet the demand.
It is not just the sugar that extends the battle line to the bottom line. In June of this year, another diabetes management platform, “Handheld Sugar Medicineâ€, signed a cooperation agreement with the Beijing Diabetes Prevention Association to manage the project “Peer†(the same people with diabetes self-management experience). After the official start of the project, the Beijing Sugar Association will gradually select and train the “companion†team leader with the support of 65 diabetes education bases under the project doctors and associations to form a “companion†group including diabetes patients and high-risk groups. Diabetes self-management is carried out among the “companion†team members through the “companion†community of the handheld sugar medical platform. On July 12th, the Pocket Sugar Medical Diabetes Community Cooperative Service Center was listed and put into use in Suzhou. Recently, it was reported that the handheld sugar doctor is close to completing the B round of financing, but the health point has not been positively confirmed when it comes to the handheld sugar medicine.
The year 2015 has fallen, and the Internet hospitals are on the rise. As the earliest specialist in Internet exploration, diabetes is keeping up with the trend. On April 20 this year, the Diabetes Management Center of the First Affiliated Hospital of Jinan University, supported by the platform of “Controlling Diabetesâ€, drank “Touyu Soup†and established the first “Internet Diabetes Hospital†in China. However, even if it is an "Internet hospital," the final service is still pointing to the offline. The cum Dayi Affiliated Hospital and the Diabetes Management Center of the First Affiliated Hospital of Jinan University, which will cooperate with diabetes, will use the WEB, APP, Alipay service window, hotline and other means to face the whole department of the hospital and the medical treatment under the grading clinic. Conjoined 12 community health service centers. Zhou Peiru, deputy director of the First Affiliated Hospital of Jinan University, said that from the current situation of diabetes patients, in the next three years, the nursing team will be based on the diabetes platform, combined with the promotion of the graded diagnosis and treatment system, 200,000 diabetic patients will be included in the hospital diabetes management center. Standard management.
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