In recent years, with the development of the Internet industry gradually moving towards the deep water area, especially after the "Internet +" strategy is proposed, the integration of the Internet and traditional industries is becoming more and more close. At present, China is accelerating its entry into an aging society. The demand for medical care for the population has increased, and the allocation of medical resources has been uneven, which has made mobile medical care have a large market demand. However, it should also be noted that while the mobile medical industry is in the ascendant, the prospect of this traditional industry after the touch of the net is not a smooth road.
The data shows that the current aging population in China has reached 220 million. By the end of 2014, there were more than 24 million elderly people over the age of 80 in China, and nearly 40 million disabled and half-disabled elderly. According to demographic analysis, the number of elderly people in China will reach 300 million by 2025, and will enter a deep aging society. It will reach 400 million in 2034 and will enter a super aging society.
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At the same time, China's medical resources are not evenly allocated, and the overall situation is insufficient. According to the National Bureau of Statistics, there are currently 990,000 medical and health institutions in China, including 27,000 hospitals at all levels, including public and private, accounting for only 2.8% of the national medical and health institutions. Another 950,000 are primary health care institutions, mainly community health service centers, township health centers, clinics, and village clinics. In addition, professional public health institutions, mainly CDC and health supervision centers, have more than 6,000.
Faced with the aging process of accelerated development, China's relative medical resources, especially high-quality medical resources, are insufficient. The pain points in the medical market, the patient and hospital information asymmetry and other industries are undoubtedly revealed.
Under the current situation, major pharmaceutical companies, drug dealers, hospitals and capital have successively touched the "net". Many Internet companies have even smashed the "Internet + medical" mobile medical blue ocean. By the end of 2015, the scale of Internet medical mobile terminals has exceeded the PC side in total, and it is expected to reach 78% penetration rate by 2018.
From the perspective of market size, from 2012 to 2018, the market growth rate of China's mobile medical care has remained above 45%. It is predicted that the market size in 2016 will exceed 10 billion yuan, with a growth rate of 128.6%. Horizontally compared with developed countries, the size of the medical and health industry in the United States in the same period is about 8 trillion US dollars, accounting for 17% of GDP. It can be said that the mobile medical industry is entering a period of change, and the potential for subsequent development is huge.
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