For doctors, their needs are nothing more than improving skills (education and training), increasing fame (brand communication), and making more money (patient delivery). To solve their needs, the premise is to attract them, but the doctor is very busy. In particular, how to attract doctors in the dental field with smaller audiences and more specialized content?
Unlike most companies that start with the WeChat public account, PC, or APP, Jamaican attracts doctors to choose from a more flexible community.
Since November 2015, the company has collaborated with the WeChat group of dentists established by schools, hospitals, and dental clinics in major cities across the country to conduct oral medical class lectures through multiple simultaneous live broadcasts.
After the live broadcast of the community, the teeth will precipitate the content of the course on the WeChat public account. The doctor who wants to review the course is also deposited on the WeChat public account. Of course, “Jingkehui†will also provide functions such as course previews, registration channels, and doctor shows (showing the doctor's personal brand).
For APP, the founder and CEO of Tooth, Meng Li believes that it is just a connection tool. Moreover, the model is heavier than the community and WeChat public account. It takes a lot of time and effort to do research and development, and even promote it through subsidies. Therefore, the APP is more suitable for heavy users, and he hopes that the tooth app can provide doctors with more refined functions and content. For example, in addition to the current doctor-patient communication, patient management and other functions, the tooth plan plans to launch the function of the doctor group and the doctor team show in August.
Among them, the logic of the doctors' group is that multiple doctors share referral patients, which are roughly divided into two types: doctors who cover different qualifications (both experts and young doctors), and cover different majors (including orthodontics, planting, Repair, teeth, etc.). “The ability and energy of a single doctor is limited, and the profession has a specialization. It is much better to form a team to solve the problem.†Meng Li revealed that the doctor team show is the brand that displays the doctor team.
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