In 2017, a group of Internet medical companies began to move around and move offline to the offline. At the beginning of the new year, Micro Medical Group and Tencent, Shenzhen Baoan District People's Government announced the launch of Shenzhen Internet Hospital, and deployed Internet hospital projects in Guangzhou, Haikou and other cities; the medical association with 430,000 real-name certified doctors in Shandong Rizhao landing Internet hospital Wang Shirui, founder of the Medical Association, said that in 2017, Internet hospitals will be established in Sichuan, Chongqing, Hebei, Liaoning and other provinces and cities. According to statistics, there are more than 30 Internet hospitals operating nationwide.
Internet hospitals can provide online consultation, offline referral, face consultation, surgery appointment, online drug delivery and other services. If the Internet hospital model can be rapidly popularized throughout the country, it will break the bottleneck between online medical care and offline medical treatment, and realize the ultimate dream of online and offline complete medical closed loop. But will this be a domino effect? Some mobile medical professionals believe that Internet hospitals are currently testing water mainly in second- and third-tier cities, and it is difficult to get information between hospitals and hospitals. From the germination, growth to maturity of Internet medical care, it is not only the problem of model innovation, policy liberalization, medical insurance, but also the support of the underlying technology.
It is undeniable that online medical care and offline hospitals are the future direction. Several giants in the mobile medical field include Ping An Doctor and Lilac Garden, which also cooperate with offline hospitals and self-built medical models. Wuzhen is built by micro-medicine. Internet hospitals are just a model and have not blossomed. Even in 2015, Dr. Chun Yu, who was the first to test the waterline outpatient program, started braking in the second half of last year.
O2O test water: Internet hospital + pharmacy, mobile medical + offline clinic
From the current point of view, there are two main modes of combining online and offline: Internet medical platform + pharmacy, mobile medical + offline clinic.
In 2016, some pharmacy chains such as Qi Lekang and good pharmacists have achieved the increase in flow of people and orders through self-built mobile apps or cooperation with some Internet medical platforms. The Internet medical platform has built offline entrances, including Ali Health and Micro Medicine. Take micro-medicine as an example. In the last year, more than 10,000 pharmacies were covered, and the number of daily consultations exceeded 20,000. By deploying remote diagnosis and treatment equipment at the pharmacy, patients can remotely access the micro-medicine Wuzhen Internet Hospital and receive prescriptions. If the remote treatment cannot be processed, they can also make an appointment through the platform.
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