When people are still discussing how emerging information technologies can be combined with manufacturing to move toward the era of Industry 4.0, the big health industry has become hot with big data, cloud computing, and the Internet of Things.
On the 26th, Foshan Sino-German Industrial Service Zone Science and Technology Exchange and Project Roadshow Conference, in addition to the three high-end biomedical roadshow projects of the Chinese Academy of Sciences, the participants opened their eyes, and the on-site arguments from professional investment institutions and smart medical frontier developers were even more subversive. People's perception of the health care industry. Among them, mobile medical care is regarded as "a pig that has already flew up on the air." According to the "Blue Book of the Development of China Medical Materials Association 2014" released on the 28th, the scale of China's mobile medical market reached 3 billion yuan in 2014, a year-on-year increase of 26%. It is estimated that the scale of China's mobile medical market will reach 12.5 billion yuan by 2017.
With the accelerated transformation of traditional medical device companies, the Internet giants such as BAT, and the fast-paced investment institutions, within the big health industry, a rush to data resources and mobile consumption has become more concentrated.
Embracing big data to make the industry more "healthy"
In the famous book "The Big Data Era: The Great Changes in Life, Work, and Thinking," author Schonberg describes Google's analysis of a large number of users' search records, predicting the vividness of influenza outbreaks one or two weeks ahead of official agencies. Cases, let the world see the magic of big data.
"In fact, the rapid development of information and communication technology has made the medical industry show a trend of accelerated intellectual transformation." Liu Hong, general manager of IBM China Medical and Life Sciences, said that big data technology has brought about subversive changes in traditional medicine. He believes that in recent years, the close integration of the medical and health industry with big data is the result of a multi-party demand. "Our existing medical service system is not reasonable. On the one hand, there is still not much breakthrough in the mode of finding a doctor to go to a large hospital for illness. But in fact, primary care is surging with great demand; on the other hand, medical care The consumption structure of consumption tends to be during the disease period, but the importance of pre-hospital treatment and post-hospital health monitoring is becoming more and more important, which has led to the demand for resource allocation for health industry."
In addition, the patient's demand for personalized, differentiated, and continuous health services has become increasingly prominent. For example, patients have undergone a medical examination in a medical institution. They may have a report afterwards. Now they hope to find a medical examination. The questions give guidance to everyday health habits. By analyzing the data based on the accumulation, it is possible to better enhance the user experience.
“With the participation of technologies such as the Internet of Things, big data, and cloud computing, it is possible to connect different levels of medical institutions through data interconnection, which can save resources and enable the grassroots medical personnel to access the most cutting-edge technologies. And knowledge to improve their business literacy, thus achieving the goal of a strong grassroots health care reform." Liu Hong said. In his view, the greater significance of medical technology for data technology is to liberate doctors from large hospitals and provide essential support for the transformation of the medical system.
"If all patients go to large hospitals, then the development of the health industry will be really hard to be healthy. Using technologies such as cloud computing and big data can make doctors become the mainstay of innovation and entrepreneurship, and explore the possibility of practicing more. For example, it can be established. An outpatient clinic for online health services can integrate the resources of doctors in large hospitals, which will help increase the income of doctors and further enhance the coverage and radiation of primary health care."
Mobile medical consumer
Unlike Liu Hong, who focuses on the application of big data technology in the health industry, Lu Qinchao, managing director of Sequoia Capital China Fund, as an institutional investor, is more concerned about the business prospects of mobile healthcare at the product level.
"The mobile medical industry has only just started in China, but there are already very clear regulations and regulatory requirements in foreign countries." Lu Qinchao introduced that in 2013 the United States has officially announced the final version of the mobile medical application guide - Mobile Medical Application Final Guide, clearly Mobile medical products are divided into three categories. At present, there are more than 30 mobile medical products approved by the US Food and Drug Administration (FDA).
In addition, mobile medical care has gradually become the international provider of information services for hospitals/doctors, telemedicine services for customers, information clinic operators, customer relationship services, wearable device manufacturers, chronic disease management, big data services, etc. business model.
Looking back at the country, although still in the early stages of development, the momentum of development is extremely rapid. The "Blue Book of the Development Status of China Medical Materials Association 2014" released on the 28th shows that the scale of China's mobile medical market reached 3 billion yuan in 2014, a year-on-year increase of 26%. It is estimated that the scale of China's mobile medical market will reach 12.5 billion yuan by 2017.
The response from the capital world is even more exciting. Tencent acquired the clove garden and registered network. In Guangzhou, the WeChat public platform for city service has been launched. Patients can implement medical applications such as registration, payment and appointment on the mobile terminal. Baidu and smart device manufacturers and service providers jointly launched “Beijingâ€. Health Cloud, which forms a seamless connection with Baidu Cloud; Ali launched the “Future Hospital†program, which integrates offline pharmacy resources through Alipay, and supports online registration appointments and real-time settlement of medical insurance in some hospitals. The three giants of the Internet are competing for the huge "cake" of mobile medical.
As the leader of domestic venture capital, Sequoia Capital, which originally focused on the TMT field, has gradually increased its investment in the health care sector in recent years. "In terms of the amount of funds, the current proportion of investment in this field has exceeded 1/4, of which mobile medical care has probably invested more than 10 projects." Lu Qinchao revealed.
However, she admits that the current development of domestic mobile medical care is still in the initial stage of user accumulation, mainly for simple data detection and recording. "The main limitation is the system, because mobile monitoring equipment requires doctors to obtain data and later realize it. However, the hospital data system is currently closed, and it is difficult for third parties to gain access. Now all parties are trying to get the hospital data and patient clinical data open. ."
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