A recent r2g study shows that in the past two and a half years, mobile medical apps that are compatible with iOS and Android operating systems have doubled, totaling 100,000, and 75% of doctors use smartphones and tablets. By. This has forced the hospital side to develop a multi-channel strategy (including networking, mobile and social) to ensure that they are always in touch with the patients and referrals they serve.
On the business side, the emergence of new technologies such as social, cloud computing and data analytics is creating new operational efficiencies that require maximizing the utilization of Bring Your Own Device (BYOD).
Another trend – IT consumerization – is forcing IT professionals in the healthcare industry to change their technology investment strategies because they need to keep up with the tides and provide users with fast, scalable, virtual, user-friendly mobile systems. . But in terms of security vulnerabilities, IT professionals must weigh the two aspects of lowering user usage thresholds and improving enterprise security management to protect patient data security.
All of these factors have prompted service providers to start thinking about how they should innovate. Let's take a look at the factors that should be considered when designing an application for patients and providers:
Develop mobile apps for patients
1. Identify the market positioning of the App.
Before you start, you have to decide what kind of app you want to make? Who is your target audience? And who will download your app? Is the app you designed an important part of the larger mobile application strategic plan? Then find the person you want to work with - an internal development team or an outsourcing company? The team you choose will participate in the development of this product: from concept, design, integration, testing, management and market development, including app optimization.
At the same time, you also need to decide which types of applications to offer. Currently, there are two types of operations: a native application that needs to be downloaded from the App Store, and a web-side application that operates through a web browser, sometimes called a WAP or mobile site. Think of these applications as a single mobile website and then optimize their mobile properties.
Finally, you need to figure out how your app sticks to the user and how to measure whether the product is successful—how many active users, downloads or transactions, and so on.
2. Develop an app that goes beyond standardized health monitoring.
If you want to improve your patient's brand loyalty, the medical services your products provide must make their lives easier, not just develop another health or fitness app, and then brand your brand.
And like MyFitnessPal, RunKeeper, Runtastic, MapMyRun, LoseIt and Workout Trainer, which are directly targeted at those with healthy motivation or health awareness, the services provided are easier to work with all types of users (whether healthy or sick). Create interactions and urge them to focus on their health and staying in the long-term.
3. Relocate the consumer content of the digital app.
In many cases, the patient's latest diagnosis, treatment plan, or key information during the procedure is presented in the form of paper brochures and copy paper, which is the most inefficient way. Even if suppliers use electronic medical records or patient portals, they will still rely on the content that these apps embed for patient education.
Cloud computing allows unknown platformed applications to be accessed and deployed wherever patients need access to information. If you want to design an application that interacts well with your patients and reposition the content you provide, such as timely, personalized health information, then your users will “sound†from any device, anywhere. .
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