Recently, SAP Corporation and Chuangmei Pharmaceutical Co., Ltd. (hereinafter referred to as “Chuangmei Pharmaceuticalâ€) formally signed a cooperation agreement. The two companies will use SAP Business Suite 4 SAP HANA (SAP S/4HANA) new business suite to integrate solutions such as Hybris e-commerce platform, SAP customer relationship management (SAP CRM), mobile applications, SAP business intelligence (SAP BO). The US pharmaceutical industry has opened up all the online and offline business processes, innovatively upgraded B2B and B2C supply chain services, and built an omni-channel and integrated information service platform covering procurement, logistics, warehousing, sales and customer relationship management. As the first growth company in China to deploy SAP S/4HANA + Hybris, Chuangmei Pharmaceutical will be built into a benchmark for SAP's pharmaceutical health industry in China. It will promote the rapid transformation of its business model with digital technology and hope to achieve success. Overtaking in a corner."
Chuangmei Pharmaceutical is the third largest private pharmaceutical distributor in South China, and it is a typical growth enterprise on a scale. After the listing of funds in Hong Kong, the company's overall business has developed rapidly and its expansion momentum is strong. As a result, the customer base of Chuangmei Pharmaceutical has grown rapidly and the number of logistics centers has gradually increased. The company's supply chain network has become more and more complex. The existing information system has lagged behind the company's development, digital innovation and business model transformation. It is imperative.
Ji Bingmeng, president of SAP Greater China, said: "In response to the increasingly fierce market competition, not only large enterprises are seeking information innovation and upgrading, but also growth companies under industry segmentation are looking forward to relying on leading information systems to achieve significant market advantages. As the world's leading enterprise management software vendor, SAP has long been aware of the growth potential of growth companies, and has launched a series of flexible, agile and adaptable solutions to meet the diversified needs of growth companies for IT. The strong alliance between SAP and Chuangmei Pharmaceutical is a strong proof of SAP's development of growth-oriented enterprises. SAP will help Chuangmei Pharmaceutical to promote the supply chain network line through SAP S/4HANA-based integrated integration solution. Convergence and symbiosis between the upper and lower lines, deepening the Internet transformation strategy during its rapid development period, and truly achieving double benefits."
This time, SAP and Chuangmei Pharmaceutical have jointly determined the core ideas of building an omni-channel and integrated operation service system with SAP S/4HANA, Hybris, SAP CRM, mobile applications and other advantageous solutions, and are working together to explore new business models. A consensus was reached on the path. SAP will help Chuangmei Pharmaceutical reshape its IT infrastructure to help it achieve high-performance real-time big data processing capabilities, and achieve information management upgrades covering financial, customer relations, omni-channel sales, procurement, warehousing inventory, etc. All aspects of IT needs during the development period. At the same time, SAP will use Hybris out-of-the-box solutions, social media and mobile marketing tools to help Chuangmei Pharmaceuticals to implement B2B and B2C marketing strategies, to channel existing terminal pharmacy customers online and to access online electronics. Business platform and offline store channels optimize the inventory management of upstream and downstream customers, and strive to fully realize operational management intelligence and Internet in 2018, in order to provide customers with more convenient and efficient service experience and improve the overall pharmaceutical supply chain. Operational efficiency, reducing the cost of pharmaceutical circulation.
Fan Jianbo, executive director, vice president and chief technology officer of Chuangmei Pharmaceutical, said: “In the face of the strategic development needs of the company's rapid growth period, Chuangmei Pharmaceutical needs to have more complete and adaptable information technology support to further explore drugs. Innovative business model in the distribution industry. With SAP's leading management ideas and rich technical experience accumulated around the world, Chuangmei Pharmaceutical is confident to further accelerate its information innovation and become a pioneer in the digital transformation of China's pharmaceutical circulation."
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