According to CNNIC's latest 39th Statistical Report on Internet Development in China, as of December 2016, the number of Internet medical users in China was 195 million, accounting for 26.6% of Internet users, with an annual growth rate of 28.0. %. Among them, medical information inquiry and online appointment registration users have the highest usage rate, reaching 10.8% and 10.4% respectively; followed by online consultation and consultation, online shopping for drugs/medical devices/health products, sports and fitness management, accounting for the proportion of netizens About 6%.
Online appointment registration field, hospital registration platform and commercial appointment registration platform jointly promoted market development
The proportion of users in 2016 increased from 8.3% in 2015 to 10.4%. In the field of online consultation, a number of large-scale Internet platforms have been formed. After the financial strength, the trend of the transition from the platform to the core of offline diagnosis is more obvious. Dr. Chun Yu, Clove Garden, Ping An Doctor, and Almond Doctor have opened offline treatments. service.
Figure 2015 Internet Medical User Usage
The regulation of online drug retailing tends to be strict, and the O2O model has gradually become the development trend of pharmaceutical e-commerce.
From August 1st, 2016, the online retail trial of Internet third-party platform drugs will stop, and the tightening of drug retail regulatory policies will help offline pharmacies accelerate the construction of online self-operated channels and the transition of medical e-commerce platform to O2O model. In order to clarify the responsibility relationship between the platform and the physical pharmacy, to ensure consumer drug safety and reduce regulatory costs.
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