Zhang Yuejun, who has been in the medical industry for six years, started his second venture. Like most traditional medical professionals, Zhang Yuejun saw the rise and opportunities of mobile medical care . This mobile medical market, which has been around for a long time by BAT, has a wave of entrepreneurial ventures.
Zhang Yuejun's entrepreneurial Flange Medical is currently investing in a tight APP test. Although it has not yet been launched, it has already received 10 million yuan in financing from venture capital. At present, in the five links of mobile medical care, from indicator monitoring, diagnosis and treatment to payment and rehabilitation, the startup company mainly chooses two indicators: monitoring and diagnosis. The former mainly monitors the user's physical indicators at any time through various intelligent hardware. And diagnosis has become an important entry point for startups to seize mobile health care.
So, is this a huge gold mine? In Zhang Yuejun's view, mobile medical care is still accumulating users. "The business model that does not bring value to users is all short-lived." According to an interview with Sohu Technology, the current mobile medical companies have not achieved profitability.
Why didn't you make a profit?
From the current types of profit models of mobile medical care, the transaction-based products are profitable by selling products, including smart hardware, medical devices, and online sales of drugs; the second is advertising, such as 39 health, seeking medical advice, etc. Accumulate user traffic to increase the value of your ads. The third is value-added services, which is the largest “gold mine†for mobile medical treatment. At present, the most typical enterprise is Dr. Chun Yu, which provides one-on-one consultation services and charges users.
Ai Rui Mobile Medical Qin Zexi believes that “the service that charges users is easy to lose users during the accumulation of traffic.†At present, mobile monitoring involves indicators monitoring, registration, and consultation in the strong demand of users. Obviously, he believes that the projects selected by the startup are all hospital peripheral services, so the rate of user pay is low.
In addition, mobile medical services do not currently address the health care payment links that users are most concerned about.
At present, medical insurance payment has not yet achieved online real-time settlement. From the current medical expenses, 50% is medical insurance, 40% is personal, and the rest is commercial insurance. “Even if Alipay is connected to the hospital, it can only be paid for the medical insurance users. It is difficult to motivate users to make online payment after a time lag.†A mobile medical person who did not want to be named believes that it is impossible to seek medical treatment from different places. Medicare settlement, so mobile payments are harder to push among health care users. â€
It’s hard to do online medical tricks
“Traditional medical care is an island, and there is a sea between the island and the island.†Zhang Yuejun said that the medical industry has always had the status quo of information asymmetry. For example, patients can't find the doctor that suits them best in the shortest time; it is difficult to choose a program that is suitable for their own treatment; drugs that have been cured in other countries cannot obtain relevant information in China. The asymmetry of this information also leaves the patient with the best treatment time. A more serious phenomenon in the medical field is that according to relevant reports, there are more than 30% misdiagnosis in China.
Mobile medical care is currently only gathering hospitals and doctors, and there is no platform for gathering patient needs. "More Internet medical care is similar to Taobao, just bringing doctors and hospitals together and letting users pick and identify themselves." A mobile medical practitioner believes that most mobile medical apps are difficult to produce high viscosity with users.
In addition, from registration to consultation to treatment to rehabilitation, mobile medical online and offline are often decoupled, each link needs to download an APP, without providing one-stop service for users. "The mobile medical experience is fragmented," Qin Zexi said.
However, Zhang Yuejun believes that this aspect of treatment is difficult to achieve online, especially for some major diseases. Therefore, this part of treatment is often decoupled from registration and diagnosis.
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