Inventory of the classification of home medical equipment market

Classification of household rehabilitation equipment

1. Household electronic monitoring equipment

Electronic monitoring categories: electronic sphygmomanometer , blood glucose meter, electronic thermometer, fingertip oximeter, electronic scale, fat measuring instrument, etc.

With the improvement of people's awareness of health and chronic disease management and the aging of China, household electronic monitoring products have infiltrated into every household like mobile phones. The detection of routine physical signs has also been sank from hospital physical examination to family management. Such as the most common blood pressure, blood sugar, blood lipids, blood oxygen, body temperature, weight and so on.

Well-known foreign brands are: Roche, Johnson & Johnson, Yabo, Omron, Mike Duff, Citizen, Dr. Pulse, AND, Braun and so on. At the same time, there are many companies in China that are eyeing big cakes for home medical devices . With the rapid expansion of many domestic leading companies' products (Yuyue, Sannuo, Jiu'an, etc.), the situation that was originally dominated by the European, American and Taiwan markets is no longer. At the same time, due to the consistent correlation of sales channels, major brands are also aware of the shortcomings of the product line, so they adopted mergers and acquisitions, OEMs, etc., which also led to a variety of categories on the market. But being able to control the core of product development is the key to market success. For example, I believe many people will buy Omron's sphygmomanometer, but rarely buy Omron's oxygen generator.

Inventory of the classification of home medical equipment market

2. Home physiotherapy equipment

The more widely used is the "shenzhen lamp", the so-called magic lamp is a specific electromagnetic wave therapy device.釆Electric heating device is used to heat the TDP radiant panel of the specific electromagnetic wave therapy device, irradiate the patient's lesion site, or irradiate according to the acupoint to achieve the purpose of adjuvant therapy. It is mainly used for the auxiliary treatment of soft tissue injury, rheumatoid arthritis, lumbar muscle strain, diarrhea in children, etc. It has certain effect on promoting wound healing. Because of its simple operation and low price, it is loved by the public. Many people of old age like to use this. It can be said that "popularity" is used to describe the market share of the magic lamp.

The other is the electrotherapy machine, the price is tens of dollars, there is a strong electro-acupuncture feeling when using. There was a time when it was quite popular, and the crowd was mostly middle-aged. The main purpose of treating neck and shoulders was rare in recent years.

In addition, there are many kinds of phototherapy instruments, such as ultraviolet light and infrared light. At present, the above-mentioned several types of household physiotherapy instruments are common in the market, which are mainly warm and penetrating, and are mainly used to treat neck and shoulder discomfort and joint inflammation.

3. Home medical rehabilitation equipment

Medical and electrical rehabilitation: household oxygen generators, household ventilators, nebulizers, massagers, vision therapy devices, hearing aids, sleep therapy devices, etc. (Relief is greater than cure, whether psychological or physiological)

Several characteristics of household products relative to medical products:

(1) The significance of health care is greater than the meaning of treatment. In the sales process of these products, we all say that it helps to alleviate or treat certain diseases, not to cure certain diseases. It is this ambiguity that creates an infinitely broad market space.

(2) For patients who need long-term or lifetime maintenance and use, such as respiratory and physical strains, the characteristics of medical treatment instruments are short-term effects. On the contrary, the characteristics of household instruments are that they can not cover the long-term treatment of hospitals. Respiratory diseases such as asthma and chronic lung obstruction are completely dependent on oxygen generators and home ventilators.

Another situation is an atomizer. When the family suffers from colds, coughs, asthma, sore throat, pharyngitis, rhinitis, bronchitis and other diseases, the spring of this product is here. Nowadays, the country also advocates atomization treatment instead of hanging water to reduce the harm to the human body, so it may become a routine configuration in the future.

However, compared to electronic testing equipment, the terminal sales process of home medical rehabilitation equipment will be much more difficult. After all, treatment requires a certain knowledge base, and users will be cautious when purchasing. Such as oxygen generators, the Chinese market has spent many years of education to have a higher degree of acceptance today. In comparison, domestic ventilators are still very niche products, which is closely related to the level of medical awareness of the people and the government's help to the market. It is very slow to simply promote through the enterprise and the self-growth of the market.

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