ã€Abstract】 With the increasing popularity of smartphones and the rapid development of mobile Internet technologies, the “subversion†trend of mobile Internet to traditional industries is becoming more and more obvious, and the medical and health industry is no exception. In just a few years, the number of mobile APPs, which are the main carriers of mobile Internet medical health services, is developing rapidly. In this process, a variety of service methods and business models have been bred, and medical health APPs have in turn affected the traditional medical industry. This paper introduces the development status of the medical health APP market, summarizes some characteristics of the business model of the medical and health APP industry, and finally proposes relevant policy recommendations for the establishment of the medical health APP supervision system from the policy recommendations, forming a medical health APP. Exotic template."
introduction
Medical health app needs to create value
Lack of information is a deadly problem in the health care industry. The information includes information on people's physical health and disease status, information on the performance and quality of medical services, information on the cost and price of medical services, the quality of service of medical institutions and doctors, information on the types and prices of drugs and inspections. At this stage, this information is not only lacking, but also distributed asymmetrically between the supply and demand sides. Due to the lack of various information, the demand for medical services is often in a passive position in medical health and needs to rely on medical service providers for guidance.
The development of a series of modern information technologies, such as digital information technology, mobile intelligent technology, Internet, Internet of Things, and big data, provides a powerful means to improve and solve the information shortage problem in the medical and health fields. With the popularity of smartphones and the development of mobile Internet technologies, the number of medical and health-like mobile APPs is growing rapidly, providing an important tool to compensate for the shortage of information.
However, there is a trend in APP in various fields. Data shows that the existing life cycle of more than 4 million APP applications is only 10 months. 85% of users will delete the downloaded app within 1 month. After 5 months, the retention rate of these APPs was only 5%. More than 80% of the APP is a display, becoming a sleepy "zombie" that nobody cares about. This phenomenon is also reflected in the health care APP.
How to make medical health APP truly create and enhance value is the key to improving the vitality of medical health APP. These values ​​are mainly reflected in the impact on the three stakeholders in the health care field. First, for consumers and patients, APP needs to help them get more and more timely information, making medical health service processes more convenient, more time-saving, and more cost-effective, while strengthening the management of chronic diseases. For health care providers, APP needs to help them better develop their professional skills, improve work efficiency, quality and economic efficiency, improve communication with patients, and more easily access patient information. Finally, for payers of medical services (medical insurance, government, business, and individuals), APP needs to help save medical costs and increase the efficiency of medical expenses.
Innovation in the field of health care needs to pay attention to the interests of users, medical providers and medical expenses payers to create value for them. Only in this way can the health care APP avoid the short-lived phenomenon.
First, the status quo of medical health APP market 1.1 APP has a huge impact on the traditional medical health market
Medical health App applications based on mobile terminal systems such as Android and iOS are one of mobile medical technologies that provide medical services and medical information by using mobile communication technologies. At present, there are nearly 3,000 medical health apps in China, mainly providing services such as seeking medical consultation, making appointments, purchasing medical products, and consulting medical professional information. It provides an effective way to distinguish the accessibility of medical services that can be solved by mobile APP in the absence of medical human resources in an effective way.
The Medical Health APP has changed the traditional medical treatment method in which people can only go to the hospital to “see a doctorâ€. Whether at home or on the road, people can listen to doctors' advice at any time through the app, or get a variety of health-related information. This change will not only save a lot of time and cost for registration, queuing, transportation, etc., but also lead people to develop good habits more effectively and treat diseases as disease prevention. It can be said that all the processes that patients have experienced in the hospital, from appointment registration to discharge checkout, can be optimized with mobile APP. Because the mobile application can achieve quick patient interaction and high information sharing and professional information query, it can simplify the workflow and improve the overall work efficiency.
1.2 Medical and health APP market is developing rapidly
The mobile medical market is growing rapidly and the market is expanding rapidly. 2014 is the turning point of the mobile medical industry's gradual maturity and entering the development period. The market scale is 3 billion yuan, with an average annual growth rate of 30%. The explosive development stage of the mobile medical market has arrived. It is expected that the scale of the domestic mobile medical market will increase in 2015. It will increase to 8 billion yuan in 2016 and reach 13 billion yuan in 2017. The market is developing rapidly and the industry has broad prospects.
Chart source: Speedway
As of 2013, the number of medical and health APP products has reached nearly 3,000. In 2014, it is expected to reach 5,000. In 2015, it is expected to reach 6,000. Medical health apps are springing up.
Chart source: Forward Looking Network
From the classification, there is currently no accurate classification method, which mainly includes the following categories:
One type is not tied to the hardware side, which is a more common form of mobile APP. It is divided into the following categories:
Information type: Provide medical health-related information and information, mainly providing the latest information and authoritative opinions in the field of user attention;
Encyclopedia data type: Provide an "encyclopedia" of the user's field of interest, such as medication assistants;
Offline docking service type: This type is not just a collection of information or data, but also helps customers find offline resources, such as medical e-commerce APP, appointment-registered APP, and doctor-docking APP.
Professional subdivision types: for example, women's and children's types of APPs that only focus on, health-type APPs, etc.;
Another big category is the type that needs to be tied to a mobile phone or other hardware. This type of APP can not only collect data and provide data analysis, but even contact a doctor for disease diagnosis and medication.
Health APP: This category is characterized by a combination of fitness equipment, such as Nike+, to improve the user's fitness enthusiasm and track their health data. The latest Apple Watch is equipped with 8 health apps.
Source of data: Arterial network, wonderful research
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